The Reefer Bay Challenge

A Workshop and Team Building Event for C-level Executives in the Cannabis Industry
9/26 -9/27
San Diego, CA

Why Attend?

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Start your engines, get ready to learn and have some fun! The Reefer Bay Challenge is an action packed end of the summer team building and business growth extravaganza!

Let’s face it, most leaders have a very fixed style in the way they run their organization. The way they hire executives, manage employees, and meet company wide goals may only be inherent to them - their views, their personality, their strengths, and everything that has worked for them in the past. 

But, when you’re trying to keep up with the rapid pace of the cannabis industry and modern-day stakeholders the last thing you need are blind spots slowing you down. You have to strategically assess and adapt to lead in a way that meets the needs of the organization and today’s social norm in order to expedite business results.   

This unique event aims to help executives establish deeper, more personal and meaningful relationships, create global cohesive unity within their organization, and supply them with the knowledge to help build a foundation for sustainable business growth. 

Speakers, Judges & Teams

Chelsey Moter
Chelsey Moter
CEO, Cannack
Kari
Kary Radestock
CEO & Co-Founder, Hippo Packaging
0 (1)
Alex Meade
President, Beacons Point

Agenda

Day 1

8am
-
9am
Breakfast & Introduction
Grab some coffee and get to know everyone in the room.
9am
-
10am
Workshop: Growing with Inbound
Learn how to accelerate your company's growth by becoming an Inbound Organization and build your company’s future around the principles that strengthen the foundation necessary to deal with the changes in modern buyer behavior.
10am
-
12AM
Team Building Activities
Build communication and information flow in a tricky blind obstacle course challenge. Then, you'll learn goal and directional clarity in a bouncy horse race followed by a tandem kayak race.
12pm
-
1pm
Lunch
Grab some food and be social
1pm
-
2pm
Workshop: Brand Engagement & Emotional Connection
High engagement is the key to not just getting customers but, retaining them and turning them into brand promoters. But, what does “engagement” actually mean and how do you measure it? Learn about the seven levels of engagement and how to quantify interactions to increase revenue organically.
2pm
-
4pm
Team Building Activities
Line up and improve individual focus in an under and over water relay race. Then, put your out-of-the-box thinking cap on and collaborate with your team to run with an idea, develop the necessary information and present to investors a mock "shark tank" pitch.
4pm
-
6pm
Dinner
Enjoy a lovely dinner on the deck overlooking the bay

Day 2

8am
-
9am
Breakfast
Grab a bite to eat and get ready to start the day
9am
-
10am
Workshop: Accelerating Growth with Sales Enablement
Sales Enablement is the process of providing the organization with the information, content and tools that help people sell more efficiently at a higher velocity. You’ll learn what you need to successfully engage the buyer throughout the buyers journey.
10am
-
12pm
Team Building Activities
Get ready to coordinate tasks and practice individual responsibility with sail boat racing on the bay. Each team will hop on their own boat, learn how to operate it by an official sailing instructor and then race against all the other teams on the water.
12pm
-
1pm
Lunch
Cool your jets and grab a bite to eat.
1pm
-
2pm
Workshop: Leadership, Diversity, and Inclusion
Learn the modern, most basic fundamentals of Leadership, Diversity and Inclusion while working directly with other teams to share ideas and create actionable programs within your organization.
2pm
-
4pm
Team Building Activities
Finally, you'll get your creative juices flowing and participate in the ultimate Homemade Bong Building Competition. When half of the teams are assembling, the other half will be cruising around the bay on a tandem Wave Runner just for fun.
4pm
-
8pm
Dinner Downtown
After you're finished with last team building activity, you'll transport your bong masterpiece on a consumption bus to a semi-rooftop penthouse to be officially judged. Dinner will be catered, cocktails will be available and the official Reefer Bay Challenge winner will be announced.

Save Your Seat

Our Sponsors

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The Venue

The Point

1010 Santa Clara Pl, San Diego, CA 92109